A Luxury Wellness Guesthouse
Where the Atlantic Meets Serenity
Villa Bahia is an exclusive five-bedroom guesthouse nestled within the private, gated Bahia Golf Beach Resort on Morocco's Atlantic coast. Equidistant from Casablanca and Rabat — just 45 minutes from each — and 38 kilometres from Hassan II Stadium, the 115,000-seat venue for the 2030 FIFA World Cup Final, the property occupies a singular position in Morocco's emerging luxury wellness landscape.
The business model combines two distinct revenue streams: fully-serviced whole-property rental for ultra-high-net-worth families and business elites, and curated four-night women-only wellness retreat packages. This dual positioning delivers projected annual revenues of 6.39 million MAD with an EBITDA margin exceeding 74%.
Five bedrooms, dual pools, and every detail calibrated for absolute privacy and comfort.
4 Deluxe + 1 VIP Suite — max 12 guests
35m, golf-course facing, fountain feature
17m with hydromassage, travertine-clad
Traditional Moroccan, steam room & sauna
Jacuzzi & ocean-view dining
Private 8-person screening room
Aerial yoga equipped
4×4 with driver, jet ski, RIB boat
A curated collection of Moroccan-rooted wellness products — available as in-stay amenities and as a premium retail line.
Each product serves dual purpose: enhancing the guest experience and generating high-margin retail revenue.
Targeting ultra-high-net-worth individuals, families, and business elites — primarily from the GCC and international luxury travel circuits. Minimum five-night stays. Rates include accommodation, culinary services, wellness access, and chauffeur-driven transport.
| Season | Days | Occupancy | Rate / Night | Seasonal Revenue |
|---|---|---|---|---|
| Low | 120 | 25% | 20,000 MAD | 600,000 MAD |
| Mid | 120 | 40% | 20,000 MAD | 960,000 MAD |
| High | 120 | 65% | 25,000 MAD | 1,950,000 MAD |
| Annual | 360 | 3,510,000 MAD |
Four-night immersive programmes for cohorts of 6–10 guests, operating 1–2 sessions per month. Positioned as ultra-private women-only experiences with bundled vegan dining, daily yoga and sound-healing, hammam rituals, and rooftop ceremonies.
Paid add-ons: Golf, private 1:1 coaching, nautical experiences (jet ski / RIB boat), workshops (cooking, pottery), private photoshoot, airport transfers, VIP suite upgrade, extended spa rituals.
| Season | Days | Occupancy | Gross / Night | Net / Night | Event Cost / Day | Net Revenue |
|---|---|---|---|---|---|---|
| Low | 120 | 15% | 45,000 | 40,000 | 5,000 | 720,000 MAD |
| Mid | 120 | 30% | 45,000 | 40,000 | 5,000 | 1,440,000 MAD |
| High | 120 | 15% | 45,000 | 40,000 | 5,000 | 720,000 MAD |
| Annual | 360 | 2,880,000 MAD |
"Ultra-private women-only reset, 30 minutes from home."
"Quiet, secure sanctuary between obligations."
"Tradition meets modern wellness."
Total projected annual revenue of 6,390,000 MAD across two complementary streams.
| Category | Annual Cost (MAD) |
|---|---|
| Personnel (8 staff) | 670,800 |
| Transportation | 180,000 |
| Amortization | 800,000 |
| Marketing & Partnerships | Allocated |
| Maintenance | Allocated |
| Total Expenses | 1,650,800 |
| Component | Amount (MAD) |
|---|---|
| Net Earnings | 4,739,200 |
| + Amortization (add-back) | 800,000 |
| − Income Tax (20%) | (947,840) |
| + VAT Non-Disbursed | 1,278,000 |
| Free Cash Flow | 5,869,360 |
A lean, dedicated team of eight professionals ensures seamless service delivery across all guest touchpoints.
| Role | Staff | Monthly Net (MAD) | Annual Gross (MAD) |
|---|---|---|---|
| Guesthouse Manager | 1 | 12,000 | 187,200 |
| Gouvernante | 1 | 5,000 | 78,000 |
| Femme de Chambre | 1 | 4,000 | 62,400 |
| Pool Attendant | 1 | 4,000 | 62,400 |
| SPA Therapist | 1 | 4,000 | 62,400 |
| Cook | 1 | 6,000 | 93,600 |
| Security | 1 | 4,000 | 62,400 |
| Driver | 1 | 4,000 | 62,400 |
| Total | 8 | 43,000 | 670,800 |
Hassan II Stadium, with a capacity of 115,000 seats, will host the 2030 FIFA World Cup Final. Morocco's co-hosting of the tournament — alongside Spain and Portugal — will drive unprecedented international demand for luxury accommodation in the Casablanca-Rabat corridor.
Branded website with direct booking engine, SEO-optimised for luxury wellness Morocco. Content marketing rooted in editorial storytelling around Moroccan wellness heritage and Atlantic coast lifestyle. Instagram-first visual strategy with curated reels, stories, and behind-the-scenes content. Influencer partnerships with wellness and luxury travel micro-influencers.
Travel agencies specialising in UHNW and GCC clientele. Golf clubs and professional golf networks. Embassies and the diplomatic community in Rabat. Wellness instructor network covering yoga, sound-healing, and aerial yoga professionals. World Cup 2030 hospitality activation and sports agency partnerships.
Equidistant from Morocco's two largest cities within a private gated resort on the Atlantic coast.
Whole-property luxury rental and curated lifestyle packages operating from the same asset.
74% EBITDA margin on a lean, dedicated team of eight professionals.
The 2030 FIFA Final venue sits 38 km away, driving multi-year demand growth.
Women-only luxury wellness positioning fills a significant gap in the North African market.
Villa Bahia Rituals product line and franchise-ready wellness concept with international potential.
Bahia Golf Beach Resort — Bouznika, Morocco
[email] · [phone] · [website]
"Your Private Sanctuary on the Atlantic"
Business Plan & Investment Overview — 2025
